Privacy Policy

Last updated: August 30, 2025

This Privacy Policy describes how SJ Plates (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from sjplates.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Any updates will be posted on this page with a new "Last updated" date.

Information We Collect

Information You Provide Directly

  • Contact details such as your name, billing/shipping address, phone number, and email.

  • Order information including registration details for your number plate order.

  • Payment details processed securely by our third-party providers.

  • Customer support information when you contact us directly.

  • Proof of entitlement documents (e.g., V5C logbook, driving licence, utility bill) as required by law to prove your right to display a registration number.

Information We Collect Automatically

We automatically collect certain information when you use our Site, including:

  • Device and browser type.

  • IP address and geolocation (approximate).

  • How you interact with our Site (pages viewed, time spent, clicks).

Information from Third Parties

We may receive information from:

  • Shopify, who powers our online store.

  • Payment processors (e.g., PayPal, debit/credit card providers).

  • Delivery partners to ensure successful fulfilment of your order.

How We Use Your Information

We use the personal information we collect for:

  • Fulfilling orders: processing payments, shipping plates, handling returns/exchanges.

  • Legal compliance: ensuring DVLA and BS AU 145e requirements are met.

  • Document retention: As required by DVLA and UK Police standards, all entitlement documents provided to us (such as V5C, driving licence, or utility bills) will be securely stored for a minimum of 3 years as proof of lawful plate supply. These records may be made available to enforcement authorities if requested.

  • Customer support: answering queries and providing assistance.

  • Marketing (optional): sending you product updates or offers (only with consent).

  • Fraud prevention & security: monitoring activity to protect our customers and business.

Cookies

We use cookies to improve your experience (e.g., remembering your cart, analytics, secure checkout). You can manage or disable cookies in your browser settings, but some site features may not work correctly without them.

How We Share Information

We only share personal data with trusted third parties when necessary:

  • Payment processors (to complete secure payments).

  • Delivery services (to ship your order).

  • IT, analytics, and marketing partners (to improve our services).

  • DVLA or UK Police (where legally required for compliance checks).

  • Legal authorities if required by law.

We do not sell or misuse your personal data.

Data Retention

  • General order and customer records are held only as long as necessary to fulfil your purchase, comply with legal obligations, or resolve disputes.

  • All entitlement and ID documents provided will be securely stored for 3 years in line with DVLA and Police requirements. After this period, they will be permanently destroyed.

Children’s Data

Our Services are not directed at children, and we do not knowingly collect data from individuals under 16.

Security

We use secure digital storage methods and restricted access to keep your information safe. However, no method of online transmission is completely secure.

Your Rights

You may have the right to:

  • Access the personal data we hold about you.

  • Request corrections or deletion (subject to legal retention obligations).

  • Opt out of marketing emails.

  • Restrict or object to certain processing.

To exercise your rights, contact us using the details below.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can reach us at:

📧 support@sjplates.com
📍 SJ Plates, 11 Tyler Grove, Dartford, DA1 5HG, United Kingdom

For data protection purposes, SJ Plates is the data controller of your personal information.